A. PERSONAL INFORMATION COLLECTION STATEMENT
Your privacy is important to us and we have taken steps to ensure that we do not collect more information from you than is necessary for us to provide you with our services and to protect any account(s) you hold with us.
We may ask you to provide personal information when you use our website. The data (“Personal Data”) that we may ask you to supply includes without limitation salutation, name, gender, telephone number, email address, delivery address and payment account details.
Please note that it is mandatory for you to provide certain categories of Personal Data (as specified at the time of collection). In the event that you do not provide any Personal Data indicated as mandatory, we may not be able to provide you with our products or services.
A.2. USE AND DISCLOSURE OF PERSONAL DATA
If you provide any personal data to us, you are deemed to have authorised us to collect, retain and use personal information about you for the following purposes:
- providing you with customer service including but not limited to processing and effecting sales, orders, refunds and exchanges relating to products available for sale in our stores or through our website and our services such as, assembly and delivery services, putting together shopping lists for you, providing you with a more personalised experience on our website and responding to your queries (including requests for quotations), feedback or claims;
- providing you with our promotional materials (including but not limited to updates to our website);
- maintaining the security of our stores;
- performing research or statistical analysis in order to improve our products and services and for marketing and promotional purposes; and
- making such disclosures as may be required for any of the above purposes or as required by law or in respect of any feedback or claims made by you
You further agree that we may disclose and transfer (whether in Hong Kong or abroad) your Personal Data to third party services providers engaged by us to assist with providing you with our services (including data entry, managing our customer database, processing, effecting and verifying sales, orders, refunds and/or exchanges relating to products available for sale in our stores or through our website) contacting you to participate in customer satisfaction surveys from time to time and securely disposing of your Personal Data (“Third Party Service Providers”). These Third Party Service Providers are under a duty of confidentiality to us and are only permitted to use your Personal Data in connection with the purposes specified at A.2.1 above, and not for their own purposes (including direct marketing).
When necessary we may also disclose and transfer (whether in Hong Kong or abroad) your Personal Data to our professional advisers, franchisor, law enforcement agencies, insurers, government and regulatory and other organisations for purposes specified at A.2.1(e) above.
We may use your name, phone number, delivery address and email address (“Marketing Data”) to provide marketing materials (“Marketing Materials”) to you relating to goods/services sold/offered in our retail stores which shall include retail, cosmetics and beauty, health, wellbeing and medical, insurance, financial, music, sports, betting (lucky draw), dining, travel, banking, electronics, home, office and business supplies, technology, outdoors, furniture, lighting, décor, home accessories, services such as sewing, kitchen planning, lighting installation, floor laying, assembly and delivery services, restaurant and Swedish food, lucky draw, media and publications.
We may share aggregate data that does not allow you to be identified with third parties for various purposes (including marketing and advertising), and may use this data in order to better understand your needs and to improve and adapt our products and services.
Any personal information supplied by you will be retained by us and will be accessible by our employees, any Third Party Service Providers engaged by us and third parties referred to at A.2.3 above, for or in relation to any of the purposes stated in A.2.1 herein.
Any questions, comments, suggestions or information other than Personal Data sent or posted to the site, or any part of the site, by visitors will be deemed voluntarily provided to us on a non-confidential and non-proprietary basis. We reserve the right to use, reproduce, disclose, transmit, publish, broadcast and/or post elsewhere such information freely, including passing it to any associated company for example, in connection with the development, manufacture, and marketing of products and services and to meet customer needs.
C. SAFETY OF PERSONAL DATA
All reasonable efforts are made to ensure that any personal data held by us is stored in a secure and safe place, and accessed only by our authorised employees or authorised Third Party Service Providers.
You should be aware that no system is impenetrable and no information provided over the Internet can be guaranteed to be completely secure. Accordingly, we cannot guarantee the security of any information that you transmit to us or receive from us over the Internet.
E. INFORMATION COLLECTED WHEN YOU USE OUR WEBSITE
We may use ‘cookies’ on this site in order to :
* enable tighter security
* enable online customers to keep browsing
* personalise sites for customers
* build online customer or visitor profiles
Cookies are pieces of information stored in your hard-drive about your preferences on our site, which enable the site to be tailored to you in future visits. Customers who want to disallow cookies can do so on their web browser. However, by disabling cookies you may not be able to access all parts of our website.
F. RIGHT TO ACCESS/ CORRECT PERSONAL DATA
Under the Ordinance, you have the right of access to personal information held by us and to request correction of the information
Personal Data Officer
Sofamark Hong Kong
Shop 9B, 1/F Celestial Place, Celestial Heights
80 Sheung Shing Street
Ho Man Tin, Kowloon
In accordance with the Ordinance, we reserve the right to charge you a reasonable fee for the processing of any data access or correction request.